| Product Strategy & Brand Management |
| 2 days, Open Enrollment and In-house Offering | 1.2 CEUs |
| REGISTER ONLINE | PRINT BROCHURE | ON-SITE DELIVERY | ALUMNI DISCOUNT | EMPLOYEE DISCOUNT | |
 People buy brands and not products and services. Brands are becoming more numerous and the market is more competitive. Product life cycles are becoming shorter as a result of greater choice and new technologies. It is important to plan and manage both products and brands in order to survive in today`s environment.Topics covered in the program, include: the role of the brand manager, the development of the product plan; managing mature products--products classifications, product mix, product life cycle management, the new alternative life cycle model, branding and the development of brand equity, and the introduction to the 4R’s; managing new products--the new product development process, the packaging decision, marketing metrics, brand valuation, and customer equity. |
|
PROGRAM DESCRIPTION After completing the program, participants will learn to:
|
|
AUDIENCE Those responsible for the management of a product or service: these include brand and assistant brand managers, product managers, marketing managers and any other personnel involved with product strategy in some way. |
|
PROGRAM DATES / LOCATIONS December 10-11, 2009 l 9:00 a.m.-4:00 p.m. l NSU Main Campus, Fort Lauderdale-Davie
|
|
INSTRUCTOR/S Russell Abratt, Ph.D.
|
|
COMMENTS FROM PAST PARTICIPANTS "Topics and examples were very relevant and current. It was an excellent experience."
Gina Avila, Director of Merchandising l Perry Ellis International "Totally enjoyed the course and the 'academic experience.' Information, content, and presentation was first-rate. Based on this experience, I will definitely take other seminars / programs / courses offered by the Executive Education Program." Phil Everingham, Chief Operating Officer l Trinity Management Group "Very interesting and well presented. Valuable content and handouts. Actionable tactics for any business at any point of business." Gary Rubin, Vice President of Design and Merchandising l Perry Ellis International |
|
PROGRAM FEE Fee of $725 includes tuition, instructional materials, and coffee breaks. |
|
ON-SITE OFFERING/S 
|
|
REGISTRATION
We encourage you to register early to reserve your place in the class.
Register online. Click here or visit our homepage. | Website: http://nova.edu/execed (programs listed by category) Register by phone. Call us | Toll Free: 800.672.7223, ext. 25137 or | Tel: 954.262.5137 Click here to download registration form.  .Register by e-mail. Download registration form and send via e-mail attachment. | E-mail: execed@nova.edu Register by fax. Download registration form and send via fax. | Fax: 954.262.3188 Register by mail. Download registration form and send via mail. | Hudson Institute of Entrepreneurship and Executive Education
H. Wayne Huizenga School of Business and Entrepreneurship Nova Southeastern University 3301 College Avenue, Carl DeSantis Building, Suite 2088 Fort Lauderdale-Davie, FL 33314 Class size is limited; enrollment is on a space-available basis. We accept the following forms of payment: check (payable to "Nova Southeastern University") and credit card (Visa, MasterCard, or American Express). Payment arrangements must be made for your registration to be considered complete. |
|
|
|
SUBSTITUTION, CANCELLATION, AND TRANSFER POLICIES
Program fees are due in full upon application to the program. If you are unable to attend this program, we will accept an appropriate substitute participant to take your place up to the day of the program. There is a $75 administration fee for substitutions made less than two weeks prior to the start of the program. NSU will grant an 80 percent refund for cancellations made two or more weeks prior to the start of the program. For cancellations made within two weeks prior to the start of the program, a 50 percent refund will be granted. There is no refund if you withdraw after the start of the program. We will allow one transfer of this registration to a future offering of the same program. We will charge an administration fee for any future postponements. Fees and dates are subject to change without notice. |
|
|
|
CONTACT INFORMATION For additional program information, please contact us at: Hudson Institute of Entrepreneurship and Executive Education http://nova.edu/execed (programs listed by category) |
|
|
|
PROGRAM STAFF Dr. Vincent S. Daniels l Executive Director l vdaniels@nova.edu |
